2008-11-03 13:39
While at a party I found myself next to an intriguing bowl of delicious mixed nuts – cashews, walnuts, peanuts, and pistachios. As long as I can remember, I have been addicted to those tasty morsels yet they conflict with my dietary goal, so I grabbed a handful and moved away quickly while...
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2008-11-03 13:29
We can no longer rely upon the “easy button” to generate sales or traffic in our showrooms. Housing remains mired in a slump likely to continue because of overstocked inventories and more rigorous lending standings. We can sit by and wait for the good times to return, or we can become...
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2008-11-03 13:25
It's no surprise that the bailout on Wall Street, the economic showdown between the banks and the government, as well as the turmoil that's gripping the nation, is going to have enormous consequences on the citizens of this great country. Businesses are already finding themselves in unfamiliar...
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2008-11-03 13:23
To hear Robin Levinson tellit, keeping up business in a harsh economic environment iseasy.
“You just have to get creative,be more on your toes and tryharder, and go along withwhat’s happening out there,”she says.
OK, she knows there’s a lot toall of that. But she uses herpositive attitude to keep...
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2008-11-03 13:22
Iceland Spring, the premium natural Icelandic spring water, is adopting a new positioning for its brand combined with its launch of an aggressive marketing campaign for 2009. With a steadily increasing following and growing national distribution, the Company felt it was time to rebrand and...
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2008-11-03 13:17
What's the biggest problem in merchandising today? Everybody is offering the same products to the extent that catalogs, Websites — even stores — look the same. Nothing seems fresh, new or unique.
What's a good way to remedy the situation? Develop your own product.
Not that...
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2008-11-03 13:15
General Motors Corp is delaying planned spending on product development for 2009 and 2010 in a bid to save cash, Automotive News reported on Wednesday.
The reduced spending, along with cuts to design, engineering and research budgets, could delay the launch of vehicles such as the Chevrolet Cruze,...
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2008-11-03 10:16
QUESTION: I am a relatively new business owner and have a limited advertising budget. Can you suggest ways for me to market my business without breaking the bank?
— Sheldon M., Naples
ANSWER: Sheldon, the first step in developing a marketing plan is to identify who is your target customer....
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2008-11-03 10:13
I had employees now. I had a busboy (my father), a cook (my mother), a hostess (my sister), a host (my brother) and a waiter (myself).
But I had no customers.
I asked my investors (who were also my busboy, my cook and my parents) to buy a massive flashing neon sign to put on the front lawn,...
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2008-11-03 10:11
A time to market your to-do list isn't complete without this key practice--and neither is your business.
Marketing is such an important part of your business that it must be practiced daily, much like a habit, in order to really get the attention and momentum it deserves. That...
