What is distribution?
Distribution (or placement) is one of the four aspects of marketing. A distributor is the middleman between the manufacturer and retailer. After a product is manufactured, it may be warehoused or shipped to the next link in the supply chain, typically either a distributor, retailer or consumer.
The other three parts of the marketing mix are product management, pricing, and promotion.
Frequently there may be a chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user. This process is known as the 'distribution chain' or the 'channel.' Each of the elements in these chains will have their own specific needs, which the producer must take into account, along with those of the all-important end-user. Read more here.
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Successful Drop Shipping
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Distribution Decisions: Drop-Shipping vs. Inventory vs. Fulfillment House
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Drop Shipping: Pros and Cons
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Vendors: Rack Jobbers
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Spread it around: find the best way to distribute your product, and you'll rake in the profits
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