2008-05-07 07:29
New research from Advertising.com shows targeting by user behavior improves advertisers' ROI
Baltimore, MD, August 17, 2004 - Advertising.com, Inc., a leading provider of results-based interactive marketing services to advertisers and publishers, today released new findings from its...
2008-05-07 07:26
Segmentation is the identification of portions of the market that are different from the rest of the market. It's a classic tool companies use to understand potential customers and their marketing communications' foundation.
By grouping customers who exhibit similar characteristics,...
2008-05-07 07:24
Consumers arrive at your site, look around, come back a few times, and finally decide to make a purchase — or not. If those consumers are interested enough in your products or services to return to your website, what can you do to help convert them to customers? And how can you get their...
2008-05-07 07:23
Customer information continually captured and analyzed drives further segmentation and analysis, leading to an ever-more refined marketing program. For the most effective marketers, this is a way of life -- but only if you gather the right data on your customers.
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