2008-05-07 08:04
Whether you're working with digital signs or static POP displays, creating in-store advertising content is hard work. Aside from making sure that the appropriate information about product quality, price, and availability is properly conveyed, marketers need to consider the design and readability of...
2008-05-07 07:59
When Levitt said that a business executive should 'stop thinking of his customers as part of some massively homogenous market' but instead regard them as 'numerous small islands of distinctiveness, each of which requires its own unique strategies' (1974) he accepted the marketing principle that...
2008-05-07 07:55
For many years, demographics have governed how communication target their campaigns. The problem is that even though individuals in a specific demographic category share some common characteristic, such as age, sex or income, the psychographics of these groups--their values, motivations and...
