2008-10-08 08:34
The market segmentation concept is crucial to market assessment and market strategy. Divide the market into workable market segments -- age, income, product type, geography, buying patterns, customer needs, or other classifications. Define your terms, and define your market.
Segmentation can...
2008-10-08 08:29
When I teach small business classes on marketing strategy, I often ask participants the question, "Who are your customers? Who will buy your product?" I am often surprised that otherwise savvy small business people either have no idea who will buy from them, or they assume that 'everyone'...
2008-05-09 11:41
The most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer.
In the last few weeks, I’ve been critiquing some pretty good copy. Very well-written and compelling. But if the conversion rate is low (hence, the...
2008-05-09 11:39
Get your message to the people who need and want what you have to offer! This guide takes you through a step-by-step process that helps you identify specific target markets within your industry and provides you with the know-how to create customer profiles to better channel your marketing...
2008-05-09 11:38
Imagine practicing archery with your eyes closedor throwing a football with a blindfold on. In both cases, being prevented from seeingyour target would make it nearly impossible to hit it. This concept can easily be appliedto business, as well. Doing business without knowing what your target market...
