A well-timed promotion
2008-10-20 09:51
This month, Waltham, Mass.-based Commonwealth Financial Network sent out "The Worst-Case Scenario Survival Kit," containing a compass, whistle and tips ranging from "how to break down a door" to "how to jump from a building into a Dumpster" to financial advisers across the country.
The tongue-in-cheek kit was part of a marketing campaign based on the theme of practice management, said Andrew Daniels, managing principal of field development for the company, and was conceived as a "colorful way of showing that [Commonwealth] can support advisers in any situation."