13 Format Rules That Inject Power In Your Newspaper Advertising Ideas

What’s the most effective newspaper ad format? For newspaper advertising ideas, we suggest this prime small business advertising idea.

Usually we are tempted to compete with our big competitors by publishing big ads. Why compete when you can’t win that way? You’re trying to fight fire with fire. You’ll do a better job when you fight fire with water.

The guy with the most money always wins that one. He can probably run ten to your one. A bigger ad may soothe your ego or calm your fears of the moment, but it seldom produces as much sales results as multiple smaller ads. (That’s a secret, so don’t tell the big guys or they may get smart and we little companies will lose the advantage.)

Instead of publishing one full-page ad, run four quarter pages. Or run one 3-column by 13 inch and three 3-column by 9-inchers. Then, check sales results. You’ll almost invariably bring more sales with the latter.

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