Betting On Billboards
2008-03-13 12:16
Should I spend money on outdoor advertising?
Outdoor advertising--the second-fastest-growing ad medium, after the Internet--can be worth your while, but you have to be strategic. Otherwise you'll end up torching a lot of dough for little, if any, return.
The nice thing about outdoor ads--including billboards, buses, hot dog stands and even skywriting--is that you have the customer's full attention. There are no pesky television shows and magazine articles to get in the way.
When developing your strategy, first focus on the audience you're trying to reach.
Read the entire article here.