Guidelines to Designing Good Creative for Out-Of-Home Advertising
2008-03-13 12:09
Simplicity is the fundamental guideline for creating good out-of-home design. The most effective out-of-home designs capture the essence of a message with lucid expression. For this reason, good out-of-home design can lead to better advertising executions in other media.
Quick Tips for Good Out-of-Home Design
- Product Identification
Make sure you can read the advertiser's name. - Short Copy
No more than 10 words total, and 5 words in the headline. - Short Words
Use short words for faster comprehension.
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