How to Create a Brand Positioning for a Small Business

While big corporations spend millions of dollars promoting their brands, few small businesses and startup companies have taken the time to rigorously determine their brand positioning. Dedicate several hours of time and you can develop a company positioning to differentiate your brand and speak with a unified voice to the market.

Block out three hours for the meeting and gather your key employees in a conference room.

Hire an outside consultant or nominate one employee to serve as the moderator and note taker to capture all the ideas the team develops.

Brainstorm, brainstorm, brainstorm. Make separate lists of the way you want to be perceived by customers, investors, employees, and shareholders.

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