How To Succeed With Newspaper Advertising

With newspaper advertising [and with all other types of media], Consistent Advertising = Familiarity = Trust = Customers. People won’t buy from you until they trust you. 

 Trust and confidence take time to build up. To be successful with newspaper advertising, you need persistence, patience, and a budget to keep your newspaper advertising running to build that trust.

 Your ad should appear in the same place in the newspaper at least weekly for an indefinite period [forever]. Expect to run your newspaper advertising for two months before you see an increase in sales. It takes some time to build trust. And if you quit, you have to start all over again. Don’t waste your money starting a newspaper advertising program if you can’t give it time to work.  

A Few Newspaper Advertising Facts

  Fifty-seven percent of adults in the U.S. read a daily newspaper. Sixty-seven percent read a Sunday paper. They spend almost 45 minutes per day reading at least one paper, and over an hour on Sunday.

 Newspapers get the biggest share of advertising revenue in this country. Almost 22% of all ad dollars go to newspapers. Over 85% of that money is spent by local advertisers.

 There are over 1,600 daily papers in the United States with a circulation approaching 58 million. The are over 7,000 weekly papers with a circulation of over 50 million.

Read the entire article here.