Iceland Spring Adopts New Brand Positioning and Launches Concerted Marketing Campaign for 2009

Iceland Spring, the premium natural Icelandic spring water, is adopting a new positioning for its brand combined with its launch of an aggressive marketing campaign for 2009. With a steadily increasing following and growing national distribution, the Company felt it was time to rebrand and strategize a new marketing campaign to position Iceland Spring as the leading health water.        

From its identity and logo to a newly designed and interactive Website, Iceland Spring will be executing a comprehensive rebranding of the company. To help transition the Company into its next phase, Iceland Spring engaged Boca Raton-based marketing and advertising agency, PBMAI (Palm Beach Media Associates, Inc.), for all branding efforts; among them Iceland Spring’s new tagline: Live Longer; which echoes the statistics of Icelanders living longer than other nationalities due to their pristine drinking water.   

“This is a very exciting time for Iceland Spring as we try to educate the consumer on better choices of water, which is reflected in our new positioning as the leading health water. We feel confident that our concerted marketing efforts will increase our sales and customer base, as we grow our distribution of Iceland Spring across the U.S.,” said David Lomnitz, president of Iceland Spring.