Is Demographic Segmentation Dead?

Social media and viral marketing strategies have become critical components to any marketing plan.  While many companies have yet to learn how to fully leverage the strength of the social web to boost sales and profits, it's essential that companies don't give up to soon and continue testing the waters of Web 2.0 to find the right marketing mix.

Part of leveraging the social web to market a brand or product involves changing your marketing mindset related to segmenting your customer base.  Finding your 'best' customers is a fundamental step in building a business. 

Typically, the next step involves defining ways to find more people like your 'best' customers in order to target that market with advertising, promotions, etc.  Usually, this step is done by the traditional segmentation of your customers focusing on similar demographic characteristics then finding similar people based on those demographics. 

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