Little Caesars(R) Pizza and Pepsi-Cola Invite Families to Win Big with National Promotion

DETROIT, Feb 25, 2008 /PRNewswire via COMTEX/ -- Little Caesar Enterprises, Inc. and Pepsi-Cola have teamed up to offer a unique scratch-off game card experience the whole family can enjoy. "Family Fun Instant Win Game" delivers a fully integrated national promotion, providing Little Caesars customers across the country with an overall 1 in 25 chance of winning. Beginning today and continuing while supplies last, this instant win game promotion will be running at participating Little Caesars locations.

"We're very excited to be working with Pepsi-Cola to offer Little Caesars' customers opportunities to win great prizes the entire family can enjoy," said Linda Jaworski, senior vice president of marketing and corporate communications, Little Caesar Enterprises, Inc. "From entertainment systems to free Little Caesars pizza, this promotion is packed with instant family fun. Combined with Little Caesars value, great convenience and high quality products, it's a great program with something for everyone."

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