Looking To ‘Capture’ Buys: Lifetime Movie Sets Miniseries as First Local Ad Sales Promo

Lifetime Movie Network has launched its first local ad sales promotion, cranking up the marketing machine behind its initial original miniseries, The Capture of the Green River Killer.

Several factors collided in a “perfect storm” to make this the right time for such a promotion, said vice president of distribution Sue Panzer. For one, LMN's ratings are on the rise: the network completed six straight months of double-digit growth, she said. Affiliates passing 59 million homes now insert ads on the network, she added.

Plus, Lifetime Movie Network has a compelling piece of content: the miniseries is produced by Stan Brooks, who helped AMC collect a basket of Emmy Awards with another miniseries, Broken Trail.
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