Make it your own: The basics of product development
2008-11-03 13:17
What's a good way to remedy the situation? Develop your own product.
Not that product development will solve all your merchandising problems, however. Once a promising new item is introduced and eventually has a modicum of exposure, it's going to be knocked off and exploited. Buyers have to be vigilant about staying ahead of this market reality.
But if you are at the forefront of a product trend and have developed your own merchandise to capitalize on its moment in time, you're ahead of the game.