Make Newspaper Ads Work for You
Q: Over the past 10 months, I've spent $300 per month on advertising in a local community newspaper to promote my financial planning practice. But I have yet to receive one phone call from my ad. Should I drop advertising altogether? Or should I change where I run my ad or alter its message? A: You need to consider both of these questions. But before dropping advertising or changing where you run your ad, try reworking your ad first to see if that improves your results. If you're still not getting any phone calls, then look to adjust your strategy. To help you maximize your efforts, here are some basic success strategies for newspaper advertising. Writing the Copy Read the entire article here.
When it comes to print advertising, you have to get to the point-fast. You're vying for the attention of consumers who are bombarded each day with advertisements from countless companies-some being your competitors. Don't waste any time getting your message across.