Mars Snackfood Drives Candy Sales with Promotions

Mars Snackfood U.S. is hoping to boost sales with a new line of snack and candy products, according to Promo Magazine.

The company has added several new flavors and products including a new flavor in its Combos line, and counter top displays for Dove Promise and Snickers Fun Size. Dove Chocolate will also add new flavors to the large-size bars.

Mars unveiled the new products at the National Association of Convenience Stores Show in Chicago. Other new offerings and packaging are available from Skittles and Starburst.

Candy sales have held steady in convenience stores — and even grown — despite the slow economy. Chocolate sales have increased 4 percent in the past year ending Aug. 10, according to Information Resources Inc., and overall sales of chocolate from Mars Snackfood U.S. grew by more than 9 percent in the same time.