Product repositioning — key to successful marketing

Making profit is of paramount importance to any business, a goal that can be achieved in two ways: by selling more or creating a product that would attract more buyers. The later could only be possible when the product is better than the existing ones. Today’s companies and their management are judged on the basis of their image in comparison to their competitors.

It is here that the concept of product positioning shows its importance. Product concept is a concept which is used to motivate customers to select a given product. The greater the strength and number of competitors, the greater the need for positioning to distinguish between a given product and the competitive brands.
 

Product positioning can be divided into three categories:

1) category positioning;

2) selling positioning; and

3) cmmercial positioning.
 

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