Why My First Business Succeeded (Part V - Marketing)

2008-11-03 10:13

I had employees now. I had a busboy (my father), a cook (my mother), a hostess (my sister), a host (my brother) and a waiter (myself).

But I had no customers.

I asked my investors (who were also my busboy, my cook and my parents) to buy a massive flashing neon sign to put on the front lawn, but they had to invest their money in the company car (also known as the Subaru station wagon that took me to Little League).

So I needed to devise a marketing plan.

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