What is product planning?

Product planning involves making decisions about what features should be used in marketing a product, service, or idea.  These decisions involve such concepts as packaging, labeling, and branding. Product planning also tends to focus on the coordinating of existing product features and the deletion of or addition of products or services.

 

Select from the links to the left to find more information regarding specific aspects of product planning.

Articles

2008-11-03 13:17

Make it your own: The basics of product development

What's the biggest problem in merchandising today? Everybody is offering the same products to the extent that catalogs, Websites — even stores — look the same. Nothing seems fresh, new or unique. What's a good way to remedy the situation? Develop your own product. Not that...
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2008-11-03 13:15

GM delays product development to save cash: report

General Motors Corp is delaying planned spending on product development for 2009 and 2010 in a bid to save cash, Automotive News reported on Wednesday. The reduced spending, along with cuts to design, engineering and research budgets, could delay the launch of vehicles such as the Chevrolet Cruze,...
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