2008-11-03 13:29
We can no longer rely upon the “easy button” to generate sales or traffic in our showrooms. Housing remains mired in a slump likely to continue because of overstocked inventories and more rigorous lending standings. We can sit by and wait for the good times to return, or we can become...
2008-11-03 13:25
It's no surprise that the bailout on Wall Street, the economic showdown between the banks and the government, as well as the turmoil that's gripping the nation, is going to have enormous consequences on the citizens of this great country. Businesses are already finding themselves in unfamiliar...
2008-11-03 13:23
To hear Robin Levinson tellit, keeping up business in a harsh economic environment iseasy.
“You just have to get creative,be more on your toes and tryharder, and go along withwhat’s happening out there,”she says.
OK, she knows there’s a lot toall of that. But she uses herpositive attitude to keep...
2008-11-03 13:22
Iceland Spring, the premium natural Icelandic spring water, is adopting a new positioning for its brand combined with its launch of an aggressive marketing campaign for 2009. With a steadily increasing following and growing national distribution, the Company felt it was time to rebrand and...
2008-03-12 14:20
While big corporations spend millions of dollars promoting their brands, few small businesses and startup companies have taken the time to rigorously determine their brand positioning. Dedicate several hours of time and you can develop a company positioning to differentiate your brand and...
2008-03-12 14:16
Making profit is of paramount importance to any business, a goal that can be achieved in two ways: by selling more or creating a product that would attract more buyers. The later could only be possible when the product is better than the existing ones. Today’s companies and their management are...
2008-03-12 14:12
HAVE you ever searched the Web for information about "brand positioning?" Sometime last month, I did—and Google furnished me with some 463,000 references. Which is quite impressive, particularly for a concept that makes little sense.
The words "brand positioning" are found often in the pages of...
2008-03-12 14:05
Many small companies believe there is little they can do to really position their products and services because they spend little or no money to promote their products to their target buyers.
However, almost all products and services come "packaged" in one form or another. Even service...
2008-03-12 14:03
Up against a dominant company or product? You can take market share from it with Perceptual Positioning.
Buyers usually rank products and service vendors. One way to move up in ranking is to create fear and doubt about your competition. How? Find their weakness in the minds of buyers....
2008-03-12 14:00
Product positioning involves tailoring an entire marketing program—including product attributes, image, and price, as well as packaging, distribution, and service—to best meet the needs of consumers within a particular market segment. In this way, product positioning is part of the overall...
