Economic Crises Call for Better Marketing Plans
As I write this, uncertainty crashes all around us like a violent hurricane. Now is the time to bolster your sales and marketing plans and get ready for disaster business planning. Lehman Brothers went under, Merrill Lynch (MER Quote - Cramer on MER - Stock Picks) was picked up in a fire sale by Bank of America (BAC Quote - Cramer on BAC - Stock Picks) and AIG (AIG Quote - Cramer on AIG - Stock Picks) needed government assistance to stay afloat.
Also, we're worried about the Chinese pulling their money out of our economy, sending us spiraling further downward. And nobody has figured out what to do about huge federal spending deficits. Then there's trade deficits (although the plunging dollar will help curb that problem), the subprime crisis, plunging real estate values, a crashing stock market, not much hope for venture capitalists getting money out of their investments for a while, and, wow, take a breath, what else?