What is promotion?

Promotion is a form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives.  Nearly all organizations, whether for-profit or not-for-profit, in all types of industries, must engage in some form of promotion.  Such efforts may range from multinational firms spending large sums on securing high-profile celebrities to serve as corporate spokespersons to the owner of a one-person enterprise passing out business cards at a local businessperson’s meeting.   Read more here.

 

Select from the links to the left to find more information regarding specific aspects of promotion.

Articles

2008-10-20 09:46

Wacky presidential election hotel promotions

Guests at W Hotels have come to expect “Whatever/Whenever.” But this year’s presidential election finds the luxury chain partnering with get-out-the-vote organization Declare Yourself in order to push that motto one step further — allowing guests to register to vote right from bed. It’s nothing new...
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