Sales Promotion

Articles

2008-10-20 10:17

Mars Snackfood Drives Candy Sales with Promotions

Mars Snackfood U.S. is hoping to boost sales with a new line of snack and candy products, according to Promo Magazine. The company has added several new flavors and products including a new flavor in its Combos line, and counter top displays for Dove Promise and Snickers Fun Size. Dove Chocolate...
2008-10-20 10:16

Football Fanatics and Outback Steakhouse Partner for Fall Football Promotion

Football Fanatics has formed a partnership with Outback Steakhouse, to introduce Outback's new Aussie Autumn Entrees while promoting Football Fanatics to the Outback audience. Outback Steakhouse customers, who order an Aussie Autumn Entrée and a Coca Cola product, will receive a $10.00 Gift...
2008-10-20 10:15

Institute of Sales Promotion publishes online couponing guidelines

The popularity of online coupons is rising. In 2007 there was an increase of 650% in Internet coupons printed, according to the ISP's recently issued "Electronic Couponing Guidelines". However, the ease at which online coupons can be counterfeited and repeatedly redeemed is causing headaches for...
2008-10-20 10:14

Wal-Mart launches a $10 toy war

Holiday price wars are starting early this year, and the latest weapon is the $10 toy -- a signal that retailers are bracing for a rough-and-tumble Christmas shopping season. <a...
2008-03-13 12:04

Package-goods giants roll out mobile coupons

Five top package-goods manufacturers are using mobile phones in an effort to revive the art of coupon redemption. Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark are teaming with retail giant Kroger for what will almost certainly be the biggest test of wireless coupons to...
2008-03-13 12:02

Big Test For Mobile Coupons Underway At Kroger Stores

  Coupons for bleach, diapers and toilet paper are coming to the phone, targeting 25 to 34-year-olds, who likely have growing families, but may not read newspapers or take time to clip coupons. Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark are teaming with Kroger...
2008-03-13 10:01

Little Caesars(R) Pizza and Pepsi-Cola Invite Families to Win Big with National Promotion

  DETROIT, Feb 25, 2008 /PRNewswire via COMTEX/ -- Little Caesar Enterprises, Inc. and Pepsi-Cola have teamed up to offer a unique scratch-off game card experience the whole family can enjoy. "Family Fun Instant Win Game" delivers a fully integrated national promotion, providing Little Caesars...
2008-03-13 09:51

Looking To ‘Capture’ Buys: Lifetime Movie Sets Miniseries as First Local Ad Sales Promo

  Lifetime Movie Network has launched its first local ad sales promotion, cranking up the marketing machine behind its initial original miniseries, The Capture of the Green River Killer. Several factors collided in a “perfect storm” to make this the right time for such a promotion, said vice...
2008-03-13 09:47

Incentives Aren't Just for Conversions Anymore

Incentivizing subscribers with discounts and free shipping to spur sales is core to ecommerce newsletters. What's less common is using incentives to drive other email and online behaviors. Here are some of the behaviors -- from the most common to the more exotic -- that the largest online...
2008-03-13 09:39

Web2 Corp (WBTO.OB) Partners with Prize Promotions Leader SCA to Introduce "Instant Promotions & Contests" Online

  Industry-leading contest provider SCA and Web 2.0 pioneers Web2 Corp (OTCBB: WBTO) have announced that they have formed a partnership to roll out new online instant promotions & sweepstakes products for SCA's vast client network. As the world's leading provider of promotional risk...

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